About JEXTTo make Japanese traditional crafts,
We launched a new brand named JEXT (Japan's Next Traditional Crafts).
The present circumstances surrounding the current traditional craft industry are very strict.
If the world is changing rapidly, it is obvious that traditional crafts will change themselves and adapt themselves.
We will finish what traditional crafting techniques had not been used as traditional crafts
and deliver it to people who have never touched traditional crafts.
I believe that the world of traditional craft is spreading a completely new form ahead of this attempt.
Mechanization, efficiency, simplification. I will continue to convey the charm of traditional crafts outside such economic rationality.